{"id":26025,"date":"2019-03-05T14:06:42","date_gmt":"2019-03-05T19:06:42","guid":{"rendered":"https:\/\/www.lingapos.com\/?p=26025"},"modified":"2019-03-05T14:06:42","modified_gmt":"2019-03-05T19:06:42","slug":"5-ways-to-use-instagram-marketing-for-restaurants-and-bars","status":"publish","type":"post","link":"https:\/\/upos.io\/signup\/5-ways-to-use-instagram-marketing-for-restaurants-and-bars\/","title":{"rendered":"5 Ways to Use Instagram Marketing for Restaurants and Bars"},"content":{"rendered":"

What do you get when you combine the two saying, \u201cWe eat with our eyes,\u201d\u00a0and,\u00a0“<\/span>A\u00a0picture is with\u00a0a thousand words?\u201d<\/span><\/p>\n

The answer is the ideal method of\u00a0promoting\u00a0your restaurant: Instagram.<\/p>\n

Restaurants and bars\u00a0which\u00a0are not using this powerful marketing tool are losing out on a great way to drive business\u00a0through their doors. But\u00a0for those who lack experience with the Instagram platform\u00a0or marketing\u00a0the entire process\u00a0can seem\u00a0a bit\u00a0overwhelming. The good news is that even the most inexperienced food service\u00a0marketer can get up to speed and churning out effective\u00a0ads on Instagram\u00a0in no time at all.<\/p>\n

Getting Started on Instagram Marketing For Restaurants and Bars<\/h3>\n

If you have never used Instagram before, the\u00a0first step is getting\u00a0set up with a new account. First, you will need to download the Instagram app on\u00a0your phone. Next, just following the on-screen instructions\u00a0to register\u00a0a new account. It is important to\u00a0select a business account to\u00a0have access to all the advertising\u00a0options available. Don\u2019t worry. Signing up for a business account is free. Finally, after opening your business account, it is\u00a0time to master the basics. Instagram offers a fantastic FAQ to\u00a0learn how the app works<\/a>.<\/p>\n

Five Hints to Get the Instagram Results You Want<\/h3>\n

After learning the\u00a0basics of Instagram, you\u2019ll probably want to blast your followers\u00a0with posts. Hold on\u00a0a moment. Check out these five tips for getting the besting response from your marketing.<\/p>\n

Make your account search engine friendly<\/strong>. One of the biggest mistakes new Instagram users\u00a0make\u00a0is forgetting to set their accounts to public. Search engines do not index\u00a0private accounts, and they are only\u00a0accessible to people with permission to view them. This severely limits marketing potential. Another common goof is not using hashtags, or choosing hashtags which are not relevant to your business or your target market. Try incorporating\u00a0trending hashtags into your posts as long as they connect to your topic. Use a\u00a0free\u00a0site\u00a0like\u00a0Hashtagify<\/a>\u00a0or a different\u00a0Instagram analytic tool\u00a0to make it easy.<\/p>\n

Learn to take good photos.<\/strong> Don\u2019t waste your time using Instagram if you are posting dull, uninspired images. You don\u2019t have to\u00a0be\u00a0an art school graduate to take photographs which will captivate your\u00a0followers,\u00a0you\u00a0need to keep a few simple pointers in mind. One of the most important tips is to use natural lighting.\u00a0Flashes and harsh overhead lighting can make food\u00a0appear unappealing. Another pro hint is use a variety of backgrounds and props to add interest to your photos.\u00a0Brush up on your food photography skills\u00a0to<\/span>\u00a0wow your followers.<\/p>\n

Create killer content. <\/strong>No matter where you publish, you\u00a0always need to offer meaningful content to the\u00a0long-term and potential guests of your restaurant or\u00a0bar.\u00a0Creative content\u00a0highlighting attractive new service features such as online ordering,<\/a> customer loyalty and gift card<\/a> promotions\u00a0can create engagement and interest in a way that a traditional ad cannot. But\u00a0never forget that on\u00a0Instagram\u00a0photos and videos\u00a0are\u00a0the stars of the show.\u00a0Keep your text\u00a0short and punchy without going into too many details. The more interactive you can make your text, the better. That means ask plenty of questions, use\u00a0fill-in-the-blank statements, and seeking your followers\u2019 opinions using surveys and polls.<\/p>\n

Publish at the right time. <\/strong>Believe it or not, you can\u00a0vastly improve the response\u00a0rate to\u00a0your marketing\u00a0by until the ideal time to post.\u00a0Studies show that people are more likely to click on content which is less than four hours old. That means,\u00a0for you to get the most out of your marketing, you need to figure out when most of your potential customers are using Instagram.<\/p>\n

Be an active Instagram community member.<\/strong> Your Instagram account\u00a0can quickly build up goodwill but only if you are offering something of value in your posts.\u00a0Of course, that\u00a0demands\u00a0interesting and\u00a0useful content, but it also requires\u00a0you to\u00a0take part on the Instagram platform in other ways. Be willing to follow and respond to posts by other local business, and even your customers.\u00a0Always remember, your Instagram account represents your business, and try to stay away from political, religious, and other hot-button topics.<\/p>\n

By using Instagram marketing for restaurants and bars properly, you will\u00a0see an increase in not only\u00a0the number of followers you have online, but in your business\u2019\u00a0bottom line, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

What do you get when you combine the two saying, \u201cWe eat with our eyes,\u201d\u00a0and,\u00a0“A\u00a0picture is with\u00a0a thousand words?\u201d The answer is the ideal method of\u00a0promoting\u00a0your restaurant: Instagram. Restaurants and … <\/p>\n

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