{"id":25649,"date":"2018-12-21T16:02:39","date_gmt":"2018-12-21T21:02:39","guid":{"rendered":"https:\/\/www.lingapos.com\/?p=25649"},"modified":"2018-12-21T16:02:39","modified_gmt":"2018-12-21T21:02:39","slug":"christmas-sweater-marketing-for-restaurants","status":"publish","type":"post","link":"https:\/\/upos.io\/signup\/christmas-sweater-marketing-for-restaurants\/","title":{"rendered":"Christmas Sweater Marketing for Restaurants"},"content":{"rendered":"

In the restaurant and hospitality business, there\u2019s always a need to keep things fresh and give customers one more reason to visit. Here are a few ideas on how to turn a holiday fad into a way to make the cash register ring. As marketing guru Seth Godin says: Your promotions have to be: “Worth noticing. Exceptional. New. Interesting.” In other words, as Godin puts it: “It\u2019s a Purple Cow<\/a>.”<\/p>\n

The Purple Cow gets noticed! How about using Christmas sweaters as your purple cow?<\/p>\n

The Ugly Sweater<\/h3>\n

It started out as a gag gift, but somehow it went mainstream. Ugly sweaters are everywhere. It\u2019s now a multi-million-dollar industry. Heck, the guys at Tipsy Elves<\/a> have sold more than $70 million dollars\u2019 worth.<\/p>\n

Using The Ugly Sweater To Boost Business<\/h3>\n

Maybe they bought it for a family gathering or work party, but now that they have that ugly sweater people are looking for a reason to wear it. Let\u2019s give them one! Here are some ideas for restaurant and hospitality businesses to create promotions that will drive traffic to your location:<\/p>\n

\u2022 Declare it \u201cUgly Sweater\u201d day and offer a discount or free appetizer<\/a>, etc. for anyone wearing an ugly Christmas sweater
\n\u2022 Run a promotion on social media soliciting pictures of people wearing their ugly Christmas sweater and using a specific hashtag with your name in it
\n\u2022 Offer Christmas favorites on your menu, like Gingerbread cookies or Pumpkin pie, that aren\u2019t normally on the menu and offer them to those wearing ugly Christmas sweaters
\n\u2022 Create a \u201cHomemade ugly Christmas sweater\u201d promotion and give prizes or discounts to anyone that shows up wearing one.
\n\u2022 Carve out a week and create an individual theme for each day. For example, Red Christmas Sweaters on Monday, Green on Tuesday, Sweaters with ornaments on Wednesday, Sweaters with animals on Thursday, etc.
\n\u2022 Give out trophies to the ugliest sweater of the day winner
\n\u2022 Dress the staff in ugly holiday sweaters and let guests vote on the ugliest
\n\u2022 Maybe Santa makes an appearance on ugly sweater day and hands out random gifts to customers<\/p>\n

It\u2019s Not Just Ugly Sweaters<\/h3>\n

You can do similar promotions for any Holiday-themed sweater. Every one of these ideas will work just as well and may even broaden the reach<\/a>.<\/p>\n

Make Christmas Sweater Marketing Work For You<\/h3>\n

Take pictures of the sweaters you see and post them to social media to help draw attention to the promotion. Post a \u201cWall of Fame\u201d at your store.
\nMake sure you let the local media know about your promotion. You never know when they may decide to give some publicity to you. You may even want to consider partnering with a radio station or community newspaper to promote your event.
\nAfter the holidays are over, it does not mean your promotional opportunities end. You might want to give out a discount for people for the next time they come into your establishment to encourage repeat business. Another idea might be to do a similar promotion in January. Call it a \u201cChristmas in January\u201d promotion, or a \u201cOne last chance to show off your holiday spirit\u201d and use on these ideas after the new year begins.<\/p>\n

Do It Yourself Christmas Sweater Marketing Ideas<\/h3>\n

Some restaurants make a few bucks on the side by selling logo merchandise. Consider creating your own Christmas sweater and making it for sale. Pillsbury has had a lot of success this year featuring their \u201cDoughboy\u201d mascot on sweaters. KFC did it last year with a \u201cChristmas Colonel.\u201d Taco Bell has its own sweater line with the tagline: \u201cThe answer is always tacos.\u201d Chili\u2019s sells a really, really ugly sweater and donates the profits to charity. If you don\u2019t want to have to spend the money to buy inventory, there are a number of online retailers that will provide product in small quantities or on-demand.<\/p>\n

Happy Holidays!<\/h3>\n

The best marketing is always in tune with what your customers and doing and thinking about. Let’s make this best holiday season ever.<\/p>\n

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